The second factor is largely a technological one. Podcasting hasn’t really changed since it began, despite the fact that it has grown so big. For the most part, I think podcasters have largely rested on their laurels, content to simply put out podcasts in the form that exists now, rather than innovating to make the form better. For most, that’s a reasonable notion. But podcasting needs to innovate, or it will drown in its own success.
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Understanding Podcasting! by Mark Kilfoil is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License.