Tag Archive: podcasting


Managing: time, podcasts, life

Podcasting is not really a profession, as such — and neither is pontificating about podcasting.

That means that it really falls into the hobby category, and that means that other things take priority, sometimes.

Obviously, I’ve had a few priorities to deal with, but I’ve kept this blog set up and paid for the hosting to make sure that I remind myself to come back to it, when I have time.

And then I realized: I will never have time, just free-floating time that is free of all obligations.

I have to do what people have been telling me for years: I’ll have to make time.

For all those years, I’ve bristled at that term, feeling myself surrounded by obligations that don’t have any room to wiggle in. I’ll still do, but I’m starting to realize the real essence behind the phrase. It’s not about “making” time, it’s about deciding not to waste it.

With the multitude of things to distract, amuse and work at, it’s no surprise that time rarely feels wasted, but rather just consumed.

Ah, but what does this have to do with podcasting? If anything?

Actually, I think it has something very fundamental to do with the emergence of the podcasting medium. I think podcasting is one of the ultimate expressions of people wanting to organize their leisure time, to take control over the schedule of entertainment that, for the majority of its modern timeframe, was out of our control.

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How Do Podcasts Propogate?

How do podcasts propagate?

If you listen* to podcasts, think about how you came to listen to them. I suspect that the most popular answers, based on my own experience and discussions with others, are in roughly this order:

  1. I knew someone working on the podcast
  2. Someone I knew recommended the podcast because they listen to it.
  3. I heard a promo played on a podcast I already listen to.
  4. The podcast is attached to some other media product (TV series, movie, book series, video game, music, etc.) that I already consume.
  5. I did a web search for specific keywords.
  6. The podcast was recommended by iTunes.
  7. I looked in a podcast directory at the most popular podcasts (possibly within a specific category).
  8. I searched through a podcast directory.

Any others? (I suspect there are; please leave your additions in the comments.)

Now, look at the list again. The order is admittedly somewhat slanted to make a point, but I think it still accurately reflects the sentiment that I’ve heard from the people I’ve talked to, with a bit of reflection on my part.

Let’s simplify the list a bit, to make my point more clear:

  1. Social networking
  2. Commercial enterprises, advertising and prominent search results
  3. Directories

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I’m always conscious of my limited knowledge of the way the rest of the world works, so I invited Katharina, a friend and European resident, to talk about what podcasting means in Europe.

Katharina (@KMLaw on Twitter) has been a podcast listener for 5 years and a podcaster for 4 years. She is currently the host of Luscious Leftovers and co-host of Every Photo Tells.

More thoughts an analysis below the cut line!

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