I’ve struggled to define podcasting properly before. I’ve seen people (including me) use an enormous number of words, but I seem to have hit upon most of the key elements with this startingly short definition: “automated digital downloaded media”.
Let’s look at that definition in detail — in reverse.
- “media”: We’ll be throwing this term around quite frequently. The basic meaning is one of conveyance: “media” is the truck on which our information is delivered. We could get that information in other ways (newspaper, TV, web site), but each medium tends to shape its content, sometimes subtly, sometimes explicitly. The question of how podcasting shapes its content will be a separate discussion on its own — perhaps many. Note that “media” doesn’t really imply that much about content. Podcasts are typically used to deliver video or audio content — although some occasionally deliver PDF texts — but might conceivably deliver any kind of media. This, too, will also get (at least) a post of its own.
- “downloaded”: There are two different facets described by the term “downloaded”: method and asynchronicity. When we use the word “downloaded”, we silently add “from the Internet”. (At one point — and on rare occasions — we also talk about “downloading” from a computer, but most often we really meant “sync”.) We don’t talk of our newspaper being “downloaded” to our doorstep in the morning, or the act of transporting a DVD box-set from the store to our home as “downloading”. There’s also a sense that we initiated the action — we went and got the content, it was not delivered to us. The other facet, asynchronicity, gets implied by the past-tense of the word “downloaded”. It was an act we already did, a precursor to consumption. It implies that the time at which we get a podcast is different from when we consume it. I think this is a pretty important distinction: it pretty quickly separates podcasts from streaming media, where you consume it while it is coming to you, like live TV or uStream or radio.
- “digital”: As a computer scientist (and what does that term mean, anyway?), I find the widespread use of the word digital to be somewhat amusing. The origins of the word are meaningless here — who really cares that it relates to fingers? — but it has become a catch-all term for anything which is not analog. There’s not much that really is an analog experience — not much besides real life, that is! — so this distinction isn’t quite as big as it once was. Primarily, it ties us back to the computer again, and suggests that it isn’t exactly part of real life, in a way. Digital media live in an imaginary, virtual world that isn’t exactly here or there, but somewhere else. (Or maybe this is really a definition fitting of the content of all media: it doesn’t exist unless it is experienced.)
- “automated”: Downloading digital files (media) predates podcasting. I remember downloading and listening to episodes of some Internet-only shows long before podcasting, but it was a pain. When a new episode came out, I had to go check myself (or hopefully catch a notice in my churning email, if they sent one out), then find the link, download it, copy it to my portable device, then listen. When it was finished, I had to then take it off the device manually. The automation and streamlining of these tasks was a fundamental and tremendously important step in making podcasting important and widespread. Before, it was akin to having to tune a TV manually to a station, rather than just flipping between known channels and telling the PVR to “get me that program when it comes out”.
Whew! This definition contained a lot more information than I expected. What’s your definition?